About me
leandro mattos
I'm a Product and UI/UX Designer with 6 years of experience designing for regulated, high-stakes digital products. I specialize in conversion-critical experiences, reducing registration drop-off, improving customer acquisition funnels, and driving growth. I've led design across more than 40 products and have run over 300 usability sessions to keep every decision grounded in real user behavior. My approach combines behavioral design frameworks, rigorous UX research, and close collaboration with product managers, engineers, and data analysts to ship work that moves metrics.
AREAS OF EXPERTISE
Every decision I make is rooted in research, validated by data, and refined through real user behavior.
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
MY DESIGN JOURNEY
Design found me before I fully understood what it was. What started as a passion for visual design evolved into a deep commitment to understanding people and building experiences that work for them.
PRODUCT DESIGNER
Extendy
2023 - Present
PRODUCT DESIGNER
Extendy
2023 - Present
PRODUCT DESIGNER
Extendy
2023 - Present
PRODUCT & BRAND DESIGNER
CasaBet
2021 - 2023
PRODUCT & BRAND DESIGNER
CasaBet
2021 - 2023
PRODUCT & BRAND DESIGNER
CasaBet
2021 - 2023
UX & BRAND DESIGNER
Blaze
2020 - 2021
UX & BRAND DESIGNER
Blaze
2020 - 2021
UX & BRAND DESIGNER
Blaze
2020 - 2021
My Tech Stack
I work with tools that support the full design process, from early research and data analysis through to delivery and documentation. Each one earns its place by making my work more informed, more collaborative, or more precise.
Figma
Figma for interface design, component systems, and collaborative handoff.
Adobe Photoshop
Photoshop for asset editing, mockup refinement, and visual production.
Hotjar
Hotjar for heatmaps, session recordings, and behavioral analysis, translating user actions into design decisions.
Tableau
Tableau for visualizing product data, tracking KPIs, and making sense of complex datasets.
Jira
Jira for sprint tracking, design handoff coordination, and cross-functional task management.
Confluence
Confluence for design documentation, research repositories, and keeping product, engineering, and stakeholders aligned.
About me
leandro mattos
I'm a Product and UI/UX Designer with 6 years of experience designing for regulated, high-stakes digital products. I specialize in conversion-critical experiences, reducing registration drop-off, improving customer acquisition funnels, and driving growth. I've led design across more than 40 products and have run over 300 usability sessions to keep every decision grounded in real user behavior. My approach combines behavioral design frameworks, rigorous UX research, and close collaboration with product managers, engineers, and data analysts to ship work that moves metrics.
AREAS OF EXPERTISE
Every decision I make is rooted in research, validated by data, and refined through real user behavior.
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
MY DESIGN JOURNEY
Design found me before I fully understood what it was. What started as a passion for visual design evolved into a deep commitment to understanding people and building experiences that work for them.
PRODUCT DESIGNER
Extendy
2023 - Present
PRODUCT DESIGNER
Extendy
2023 - Present
PRODUCT DESIGNER
Extendy
2023 - Present
PRODUCT & BRAND DESIGNER
CasaBet
2021 - 2023
PRODUCT & BRAND DESIGNER
CasaBet
2021 - 2023
PRODUCT & BRAND DESIGNER
CasaBet
2021 - 2023
UX & BRAND DESIGNER
Blaze
2020 - 2021
UX & BRAND DESIGNER
Blaze
2020 - 2021
UX & BRAND DESIGNER
Blaze
2020 - 2021
My Tech Stack
I work with tools that support the full design process, from early research and data analysis through to delivery and documentation. Each one earns its place by making my work more informed, more collaborative, or more precise.
Figma
Figma for interface design, component systems, and collaborative handoff.
Adobe Photoshop
Photoshop for asset editing, mockup refinement, and visual production.
Hotjar
Hotjar for heatmaps, session recordings, and behavioral analysis, translating user actions into design decisions.
Tableau
Tableau for visualizing product data, tracking KPIs, and making sense of complex datasets.
Jira
Jira for sprint tracking, design handoff coordination, and cross-functional task management.
Confluence
Confluence for design documentation, research repositories, and keeping product, engineering, and stakeholders aligned.
About me
leandro mattos
I'm a Product and UI/UX Designer with 6 years of experience designing for regulated, high-stakes digital products. I specialize in conversion-critical experiences, reducing registration drop-off, improving customer acquisition funnels, and driving growth. I've led design across more than 40 products and have run over 300 usability sessions to keep every decision grounded in real user behavior. My approach combines behavioral design frameworks, rigorous UX research, and close collaboration with product managers, engineers, and data analysts to ship work that moves metrics.
AREAS OF EXPERTISE
Every decision I make is rooted in research, validated by data, and refined through real user behavior.
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
MY DESIGN JOURNEY
Design found me before I fully understood what it was. What started as a passion for visual design evolved into a deep commitment to understanding people and building experiences that work for them.
PRODUCT DESIGNER
Extendy
2023 - Present
PRODUCT DESIGNER
Extendy
2023 - Present
PRODUCT DESIGNER
Extendy
2023 - Present
PRODUCT & BRAND DESIGNER
CasaBet
2021 - 2023
PRODUCT & BRAND DESIGNER
CasaBet
2021 - 2023
PRODUCT & BRAND DESIGNER
CasaBet
2021 - 2023
UX & BRAND DESIGNER
Blaze
2020 - 2021
UX & BRAND DESIGNER
Blaze
2020 - 2021
UX & BRAND DESIGNER
Blaze
2020 - 2021
My Tech Stack
I work with tools that support the full design process, from early research and data analysis through to delivery and documentation. Each one earns its place by making my work more informed, more collaborative, or more precise.
Figma
Figma for interface design, component systems, and collaborative handoff.
Adobe Photoshop
Photoshop for asset editing, mockup refinement, and visual production.
Hotjar
Hotjar for heatmaps, session recordings, and behavioral analysis, translating user actions into design decisions.
Tableau
Tableau for visualizing product data, tracking KPIs, and making sense of complex datasets.
Jira
Jira for sprint tracking, design handoff coordination, and cross-functional task management.
Confluence
Confluence for design documentation, research repositories, and keeping product, engineering, and stakeholders aligned.