Selected Projects
These projects reflect how I work - turning research and strategy into design that solves real problems and moves real numbers.
Product & Brand Design
CasaBet
End-to-end brand and product design for a new iGaming platform, naming, identity, and full UI system.
Internal Experience Design & Operational UX
Customer Engagement Operating Model
Designed the end-to-end internal service, operating model, cross-functional processes, technology ecosystem, and knowledge management framework that enabled an iGaming brand to launch outbound calling as a new customer engagement channel.
UX Research & Design
HighFlyBet
Onboarding redesign, applying behavioral design principles to reduce registration drop-off and improve conversion across the full sign-up flow.
UX Research
Competitive UX Benchmarking
Benchmarked five iGaming platforms using UX heuristics, journey mapping, and feature analysis to identify market gaps and inform product, onboarding, and CRM decisions for a regulated brand.
Selected Projects
These projects reflect how I work - turning research and strategy into design that solves real problems and moves real numbers.
Product & Brand Design
CasaBet
End-to-end brand and product design for a new iGaming platform, naming, identity, and full UI system.
Internal Experience Design & Operational UX
Customer Engagement Operating Model
Designed the end-to-end internal service, operating model, cross-functional processes, technology ecosystem, and knowledge management framework that enabled an iGaming brand to launch outbound calling as a new customer engagement channel.
UX Research & Design
HighFlyBet
Onboarding redesign, applying behavioral design principles to reduce registration drop-off and improve conversion across the full sign-up flow.
UX Research
Competitive UX Benchmarking
Benchmarked five iGaming platforms using UX heuristics, journey mapping, and feature analysis to identify market gaps and inform product, onboarding, and CRM decisions for a regulated brand.
Selected Projects
These projects reflect how I work - turning research and strategy into design that solves real problems and moves real numbers.
Product & Brand Design
CasaBet
End-to-end brand and product design for a new iGaming platform, naming, identity, and full UI system.
Internal Experience Design & Operational UX
Customer Engagement Operating Model
Designed the end-to-end internal service, operating model, cross-functional processes, technology ecosystem, and knowledge management framework that enabled an iGaming brand to launch outbound calling as a new customer engagement channel.
UX Research & Design
HighFlyBet
Onboarding redesign, applying behavioral design principles to reduce registration drop-off and improve conversion across the full sign-up flow.
UX Research
Competitive UX Benchmarking
Benchmarked five iGaming platforms using UX heuristics, journey mapping, and feature analysis to identify market gaps and inform product, onboarding, and CRM decisions for a regulated brand.